What is EMV? Everything You Need to Know About How it Impacts the CNP World
The U.S. EMV migration is well underway.
But what exactly is EMV?
You probably have a lot of questions.
How EMV Impacts Card-Not-Present Merchants
We’ve all heard about how the EMV chip cards, new to the U.S. market, will help reduce fraud. That’s just part of the story.
EMV, which stands for Europay-Mastercard-Visa, is another term for chip cards, which make in-person transactions more secure, but allow more fraud to happen with in Card-Not-Present transactions.
For Point-of-Sale (POS), the chips prevent fraudsters from stealing credit card numbers and using them in stores. Because the chip creates a unique transaction code every time the card is used at POS, and that code cannot be re-used, the card number is useless if the card number is stolen and a counterfeit card is created.
The chips, though, do nothing to prevent fraudsters from using stolen card numbers online. So though a criminal cannot create a counterfeit card, stolen card numbers can be used online because there is no way to check for the chip during a Card-Not-Present (CNP) transaction.
There is a solution. Cardinal Consumer Authentication leverages the 3-D Secure protocols by authenticating most online transactions behind the scenes, using what the issuing bank knows about its cardholders and what merchants know about those same consumers, for a friction-free consumer experience.
So download some or all of the content pieces below to learn how you can protect your online business as EMV cards continue to roll out on fraud migrates to the CNP channel.
Cardinal has you covered
If you have any questions on what you need to do to protect your online business from fraud during the migration to EMV chip cards, contact Cardinal today.