Targeted marketing_CardinalCommerceVerticals, also known as vertical markets or vertical industries, are one way that businesses are categorized. If you’re a merchant just beginning to market your products online, you need to make decisions on how you want to position those products. While your product or service will likely dictate your vertical, you can make decisions on which verticals you want to market to. This can help make your marketing and advertising more relevant, specific, and effective. Below is a list of some of the most popular verticals for new businesses today.

Booming Verticals for Startups & Entrepreneurs

Customized eCommerce: eCommerce can be a difficult vertical to break into, which is why differentiation is the key to success. Shoppers are willing to pay more for unique products that are customized to their personal tastes. Find your niche and make it your own.

Education technology: Education is a lifelong skill. When entering this vertical, you can choose to design technology to enhance the traditional classroom or create virtual courses for professionals looking to enrich their career. Investments in education technology are constantly multiplying.

Cybersecurity: With recent reports of major retailers being hacked, it’s no wonder companies and individuals are investing heavily in cybersecurity. A lot of sensitive and personal information is stored within information systems today. With such high demand for security, startups in this vertical will always have work.

Before making a concrete decision on what vertical you want to pursue, be sure to do your research. Success could be only a few clicks away.


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