Mobile Commerce

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Shopping on smartphone_CardinalCommerceMobile Commerce, or mCommerce for short, refers to the buying and selling of goods or services through your audience’s handheld devices, most often, their smartphones. Sellers globally love the convenience factor, as their shoppers can access the internet anytime and anywhere. We’ve gathered some ways to get mobile commerce to work to your advantage. 

Use Location-Based Technologies

If you have both brick and mortar and online presences, you can optimize your site for local search purposes, or even utilize Bluetooth low-energy beacons to draw customers into your store with offers and promotions.

Stay Up-to-Date on Devices

Mobile technology is changing with every new phone release. It’s important to browse your site from a different device every month to check that everything looks the way you intend. Operating systems don’t stay the same for long, and this could be impacting your site without your knowledge.

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Monitor Your Data

One of the most important things to know is exactly which pages your mobile shoppers are visiting. You can then add, change and remove pages depending on your shoppers’ navigation habits.

Conclusion

People like convenience, and they love being able to get what they want on the go. Mobile commerce gives your shoppers the ability to shop anytime and anywhere.


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Cardinal Commerce

Are you experiencing chargebacks in your online store? Are your consumers abandoning their carts before buying? Learn how Cardinal Consumer Authentication can eliminate fraud and false positives, and provide the benefits of 3-D Secure with friction-free checkout for your buyers. One Connection to Cardinal drives digital commerce. Download the brochure now.


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