Mobile Commerce, or mCommerce for short, refers to the buying and selling of goods or services through your audience’s handheld devices, most often, their smartphones. Sellers globally love the convenience factor, as their shoppers can access the internet anytime and anywhere. We’ve gathered some ways to get mobile commerce to work to your advantage.
Use Location-Based Technologies
If you have both brick and mortar and online presences, you can optimize your site for local search purposes, or even utilize Bluetooth low-energy beacons to draw customers into your store with offers and promotions.
Stay Up-to-Date on Devices
Mobile technology is changing with every new phone release. It’s important to browse your site from a different device every month to check that everything looks the way you intend. Operating systems don’t stay the same for long, and this could be impacting your site without your knowledge.
Monitor Your Data
One of the most important things to know is exactly which pages your mobile shoppers are visiting. You can then add, change and remove pages depending on your shoppers’ navigation habits.
People like convenience, and they love being able to get what they want on the go. Mobile commerce gives your shoppers the ability to shop anytime and anywhere.