When a person goes shopping at a brick-and-mortar location, like a grocery store, they usually browse the products available and occasionally place items in their shopping cart. This allows them to browse for as long as they want, add multiple items to their cart and only go through the checkout line a single time.
Though eCommerce is different from retail, a shopping cart is used in both situations. However, unlike brick-and-mortar shopping carts, online shopping carts can vary quite a bit in terms of design, cost and functionality. Choosing the right one for your business model and customer base is an important step for any online merchant.
What is an Online Shopping Cart?
An online shopping cart is a function of eCommerce which allows users to gather up items over the course of their shopping experience on an eCommerce website. It’s much easier for an online shopper to buy multiple items if they can gather their items, pay for everything at once, and have the items shipped for a single shipping fee. Shopping carts make it easy for merchants to sell, collect sales tax, monitor orders, control inventory, pick the shipper and integrate with other eCommerce systems.
Comparing Popular eCommerce Shopping Carts
3dcart offers many out-of-the box features with its shopping cart. It offers abandoned cart recovery emails just like Shopify. 3dcart also allows customers to create wish lists, which will allow consumers to save products to purchase later.
Magento’s shopping cart offers powerful functionality to customize your design, as well as a host of different payment gateways and apps that are already integrated with Magento. This makes your set-up simple.
Miva offers a flexible platform, 99.99% uptime, security and scalability that will keep your site up and running. Miva also is compatible with many other shopping apps, to make connecting simple.
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
Choosing a shopping cart is an important step for any business that sells products online. Very few shoppers will return to an organization that can’t provide them with a convenient experience. This means that it’s a good idea to use quality shopping carts with an intuitive user experience in order to attract repeat customers. With a top-notch shopping cart, any business can improve their consumers’ online shopping experience.