AuthBridge

Learn how merchants can benefit from 3-D Secure and prevent online fraud without months of development and integration.

Works hand in hand with Cardinal Consumer Authentication and helps PSPs navigate the complex authentication landscape.

AuthBridge

Challenges for Merchants:

  • The merchant’s shopping cart needs to be compatible with the PSP for authentication benefits to be applied
  • Merchants and gateways must maintain certifications with processors for 3-D Secure/authentication – a complex and resource-intensive process
  • If data are not submitted correctly, 3DS benefits are not applied and merchants lose chargeback liability shift and potentially lose authorizations!

Cardinal’s Solution: AuthBridge

  • Works hand in hand with Cardinal Consumer Authentication and helps PSPs navigate the complex authentication landscape
  • Cardinal provides a JavaScript (JS) for merchants to deploy on their payment page, simplifying the front end
  • This JS will manage the authentication protocols while deploying Cardinal Consumer Authentication, which leverages the 3-D Secure protocols
  • PSPs activate the AuthBridge, so the authentication data from Cardinal can be tied to the authorization data from the issuer, and simplifies the process on the back end
  • AuthBridge removes merchant requirement to manage authentication data at authorization and increases assurance that program benefits are applied to the merchant
  • And when authentication data and authorization data are together, the merchant enjoys higher authorizations … more sales!
  • Activation time is reduced to just minutes – it’s “plug-n-play!”

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Learn how your company can benefit from Cardinal's AuthBridge solution now.