As a business owner, it’s vital, in today’s environment, to use social media as a marketing tool. Though it may seem like it’s used exclusively for social interactions, Facebook is a great platform that can be leveraged to market your business online. If you already have a website and a distinct online advertising presence, but not a Facebook page, you’re missing out on an opportunity to connect with many more potential customers.
Opening a Business Account
Creating a business page on Facebook is relatively easy. If you are unfamiliar with Facebook, head to Facebook.com, go to the bottom of the page and click on “Create a Page for celebrity, band, or business.” If you already have a Facebook account, simply log in with your email address and password. Then, choose “Create a Page” from the top right drop-down menu. Fortunately, Facebook accounts are free. There’s no cost associated with creating a page for personal reasons or for your business.
Basic Business Identification
In creating your business page, the first thing you’ll have to do is identify your business. First, you’ll establish that you’re operating a local business by choosing the “Local Business or Place” option. Within that option, there is a drop-down menu with over fifty business categories. Choose the category that best represents your business. After you’ve identified your business, you must enter a business name, physical address, zip code and phone. Then, click “Get Started” to continue. At this point, Facebook will prompt you to create a login if you don’t already have one. This process is simple, just enter your business email and choose a password.
Add Some Detail
On the next page, you’ll be asked to further identify your business by including some finer details. Customers are very curious and want to know a variety of things about you before they “like” your page, visit your website, connect with you in person or buy your products. Include three keywords (e.g., hair, clothing, food, sports) that accurately describe your business and, that give customers a good idea about what you do. You should also craft a short, descriptive phrase about your business for the “Tell people what your Page is about” box. Be sure to add your website link at the bottom of the page, click that you’re a real business, and save your information.
Pictures Draw Visitors
Adding pictures helps customers identify with your brand. They will become familiar with your physical location, logo and your products and services. On Facebook, you have the option of uploading new pictures or using ones that are already on your business website. In either case, choose a photo that best represents your business and one that will resonate with your customers. A low-quality photo will turn customers away.
In creating a page for your business, you should inform potential customers, offer them the opportunity to “like” your page, comment or ask questions and connect other Facebook users to your website. The final feature of the “Create a Page” section lets you set audience parameters. You can select gender, surrounding cities, age, interests and language. But, don’t forget to visit your page often to post and engage with potential customers. Facebook will notify you of page likes and comments, but your timely response to customers will ultimately build your business.