October 2008 - Quarterly Newsletter

The fastest, easiest, and simplest way to get the alternative payment brands your Customers want: Cardinal Centinel^® and Cardinal MAX^™

Cardinal is your link to the best payment brands available, both now and in the future. We currently enable 15 payment brands, soon to be 20, for both internet and mobile commerce.

With our patented technology, you can give your online and mobile Customers what they want: secure choices in payment. You can access your choice of any alternative payment brand that fits your business model with Cardinal’s all-in-one solution.

Alternative payment brands are increasingly popular choices for online consumers today, with usage expected to double by 2012, when one third of all online transactions will be completed with an alternative to traditional credit cards¹. By opening your online store up to a variety of payment options now, you can widen your net and capture the most customers and sales, and be prepared when you expand your payment choices when your business plan warrants.

When considering payment additions, investigate the current gaps in your return. Would you benefit the most by opening up your business, risk-free, to an international market? With today’s financial crisis, would your business benefit by offering your customers, as well as your future customers, deferred payments? When you have determined an eCommerce payments strategy, Centinel can give you the flexibility to add payment brands quickly and easily to help you reach your business goals.

Integrating Alternative Payment Brands

Merchants who enter the alternative payment space without the awareness of the realities of time and resource requirements may fast find themselves facing expensive integration and delays. You are experts in your business, not in the multitude of front- and back-ends steps needed to enable a payment brand. From processor and order management system support to real timelines, created by people who have done it many times before, Cardinal has the experience and we are here to help.

With over 30,000 merchants, our proven, industry-recognized team can assist you with payment brand strategies, logo placement and messaging placement, coding essentials, and more. We can offer you valuable advice, insight gained from many integrations, as well as pieces of information critical to keeping your projects both on time and on budget. Remember, with Cardinal Centinel, we do the heavy lifting for you, and when it comes time to add another payment brand through Centinel, activation is 80% faster than other paths.

By taking advantage of Cardinal’s experience, you can make educated decisions about what brands are a best fit for your business, and when.

Act now and we can get you up and running in time for the holiday season.

Your business may also be an ideal candidate for our mobile commerce technology, Cardinal MAX^™. Learn how SkyMall, Foot Locker, and Fox Home Entertainment leverage MAX to reach their customers through the mobile channel.

Find out what payment brands are a best fit for your business now, and in the future. Let the experienced Cardinal team help you!

Contact us today for a free evaluation with one of our eCommerce payments experts or contact Jaime Howard at 877.352.8444 x155, for more information on Cardinal’s mobile Commerce services.

¹ - Javelin Strategy & Research Study, More Online Consumers Turn to Alternative Payment Methods For Security and Convenience
New Study Shows Online Alternative Payments Will More Than Double by 2012, Credit Cards Hit Hardest by Shift