

eCommerce Marketplace Trends and New Technologies: The Centinel Webinar Series
What you need to know now to grow your online business.
Cardinal knows that you need reliable information, facts, and market analysis in order to develop the most competitive payment brand combination for your business. That’s why we’re dedicated to providing a quarterly webinar so that you can evaluate the right solutions for you and your Customers. The webinar will focus on updates within the ever-changing eCommerce and mobile Commerce markets, while providing updates and descriptions of emerging payment technologies.
Join us for an hour on Wednesday, July 29th at 2Pm EST, which features a panel of experts from ClickandBuy, Cred-Ex, and TeleCheck. Register Today!
Welcome to the Cardinal Family!
Orolatina
Patagonia
The Ladders
UPS Capital
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Quarterly Newsletter Six - July 2009
Cardinal Centinel® – Your fastest, simplest, and easiest path to the way your Customers want to pay
New payment brands are continually being added to the market and as the alternative payment brand space grows, so does your ability to accept new technologies quickly and easily through Cardinal Centinel. Did you know that through your connection to Centinel your business can accept over TWENTY brands, with more to come?
Centinel is the worldwide-leading technology connecting merchants of all verticals and sizes to the ways their Customers want to pay. With the numerous brands that Cardinal supports, you can access more Customers, expand internationally, reduce your financial fees and eliminate fraud. Cardinal will provide you with the information you need to match your specific payment needs. (We’ll be glad to talk to you about taking your business mobile, too!)
These facts aside, Cardinal still recognizes that over 70% of most online payments are made with traditional credit cards, Visa and MasterCard. Verified by Visa and MasterCard SecureCode programs offer the best protection against fraud and can reduce a merchant’s costs.
eCommerce businesses that implement VbV and MasterCard SecureCode initiatives receive the following benefits:
Increased sales: Open up international markets with safe protected VbV and SecureCode transactions.
Lower transaction costs: Merchants enabling VbV and SecureCode will save 20¢ per $100, based on an average mix of Visa and MasterCard transactions.
Eliminate Chargebacks: Merchants are no longer responsible for fraudulent chargebacks on all Visa and MasterCard inter-regional (international) transactions, whether authenticated or not. Visa also protects merchants on all domestic transactions, regardless of authentication, and MasterCard offers protection on domestic authenticated transactions.
Expand Order Acceptance: With the authentication aspects of VbV and SecureCode orders that were viewed as too risky to accept may be able to be accepted when used in combination with your current fraud screening process.
With one integration, you have access to all the ways your Customers want to pay.
Contact us today to see what brands best suit your business.
Cardinal In The News
People are talking.
We are very excited about our new partnership with UPS Capital.
CardinalCommerce recently partnered with UPS Capital, the financial services division of UPS, to help merchants accept more sales, and ship more goods, securely and efficiently.
UPS Capital offers products and services that enhance cash flow, manage trade risk and facilitate international trade. Coupled with UPS’s global resources, UPS Capital can help merchants enhance their operations and improve bottom-line results.
Cardinal and UPS Capital share similar philosophies. Both aim to protect merchants from the various risks associated with trade, especially in eCommerce, as well as aid business expansion into new markets.
For more information on products and services offered by UPS Capital, please call 877.820.2003 or visit
upscapital.com.
A New Addition to Cardinal Centinel®: Cred-Ex
CardinalCommerce welcomes Cred-Ex as the latest addition to the Cardinal Centinel® platform. Cred-Ex can provide your Customers with a fast, safe, and easy deferred payment option. Shoppers have instantaneous buying power with expanded credit through Cred-Ex and can easily and securely make purchases from your site, typically in fewer than ten seconds. Cred-Ex is designed to help merchants close more sales and increase the average order size of transactions. Cred-Ex can be enabled through Cardinal Centinel and offered on a website, and also at call centers and via Customers’ cell phones in brick and mortar stores. To complete a transaction with Cred-Ex, Customers need only provide the last 4 digits of their SSN. Your Customers can complete a transaction using a total of only 4 keystrokes and 2 clicks; Cred-Ex does the rest.
Cred-Ex's has a unique, patented Express Verifiable Authorization™ approval process designed to protect your Customer’s identity and reduce your risk of shipping goods to fraudulent addresses. Contact your Cardinal sales representative today at 877.352.8444 to discuss adding Cred-Ex to your payment brand mix.
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CardinalCommerce Corporation - 6119 Heisley Road - Mentor, Ohio - 44060
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