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  Upcoming Cardinal Web Events: eLayaway : How to find online sales success in a credit crunch Thursday, July 24th at 2:00 pm EST - Register Now Announcements: We’d love to meet you. Contact Cardinal if you’ll be at the following Industry Event: Direct Response Forum (DRF) August 11-13, 2008 San Diego Cardinal In the News: People are talking about us. Find out why here. |
July 2008 - Quarterly Newsletter WestJet takes off with Cardinal Centinel At the halfway point of an economy with challenges, eCommerce businesses are looking for ways to ensure there is a successful holiday retail season. Will consumers cut back on spending? Will the price of gas cause a greater shift to shopping from home? Will banks continue to cut back consumer credit card limits? Forrester Research forecasts that year-over-year eCommerce retail spending in 2008 will grow by 18%. How are merchants going to deal with slower growth? Merchants will need to be open to new ways to gain business from their current customers, as well as try to attract more consumers, as many businesses compete for every valued dollar. As fuel prices continue to rise and the main fuel of consumer spending – easy access to credit – continues to decline, can you still capture sales? Yes, by giving Customers what they already want – security in online payments, and choices in how to pay, especially with brands that offered deferred payments. Authentication programs and the payment alternatives can give you immediate results and a big advantage in today’s online marketplace….and gives you an advantage over competition. Today, for consumers, their decision to buy might be more about ‘how to pay,’ than what to buy. It’s the perfect time to choose authentication. Increases in fraud come hand-in-hand with troubled economic times. Protect your business with the Visa and MasterCard authentication initiatives, Verified by Visa and MasterCard® SecureCode™. With authentication, your business can consider risk-free international expansion, where the weak American dollar may actually be a benefit to your bottom line. Investigate the actual dollar amounts you will save in both interchange relief (lower credit / debit card fees) and fraud that can be brought to you through authentication. Determine the amount of “interchange creep” – the additional transaction percentages you are paying when your customers purchase with rewards cards – you can offset. A simple Return on Investment calculation would show both increase sales and lower costs. Deferred payment brands According to a New York Times article published in June 2008, banks are trimming limits on many credit cards1. The reductions are coming full speed ahead, due to many consumers falling behind on their payments due to a weak housing market and unemployment spikes. Issuers typically reserve the right to alter credit limits or cancel lines at any time, regardless of a cardholder’s credit or payment history. You can still capture sales from the consumer who, over the holidays, unexpectedly hits their newly-reduced credit limit. If this happens on your website, equipped with alternative payments, you’ll get a happy, loyal customer and the sale. Enabling Bill Me Later® or PayPal™ Pay Later gives your customers the option to do what they prefer – buy now and pay later. With BML, the consumer gets a real-time credit check, which allows them to purchase from you, often with an option for deferred payments for up to 90 days. It’s an easy, safe, and convenient option for your customer base. Or try a new non-credit based form payment option, like eLayaway, which allows Customers to spread out their payments over time; all with no chargebacks or transaction fees for you. This option is ideal for your credit-crunched consumer. Now is the time to look at the benefits authentication can bring your business and investigate the alternative payment brands that your customers want today, and in the future. With Centinel, you have access to all of them, and you have the freedom to add payment methods quickly and easily, without the high costs of IT staff and services, whenever you make the business decision to do so. As the flexibility of the Centinel platform allows CardinalCommerce to provide you with updates of current payment initiatives, it also allows you to examine the benefits of new brands. When you get better positioned now, with secure choices in ways to pay, you will attract more customers and more sales. You’ll be prepared to win more sales throughout this year and be ready to take advantage of the boom in consumer spending when the economy turns around. And when loyal, happy consumers decide where and how they want to spend their money online, you’ll be first.
1The New York Times, Banks Trimming Limits for Many on Credit Cards, June 21, 2008 Consumer Trends and Payment Brands Affiliate Marketing Introducing the Latest Addition to Centinel: eLayaway™ and Ebates™ eLayaway : How to find online sales success in a credit crunch Thursday, July 24th at 2 PM EST Click to register today. Ebates Ebates is the pioneer and leader in cash back shopping online. Since the launch of Ebates.com in 1999, Ebates members have spent nearly $1 billion with participating retailers who currently offer shoppers an average of 5% cash back on each purchase. By working together, CardinalCommerce and Ebates will offer merchants a low-cost but highly effective affiliate marketing program. CardinalCommerce merchants will now be able to attract these millions of loyal Ebates shoppers. The speed and accuracy of data transmission through the Centinel platform will ensure that affiliate commissions drive maximum returns. |
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