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Quarterly Newsletter Four - December 2008

Cardinal in 2009

As we approach our ten-year anniversary, it’s with great excitement and pride that CardinalCommerce enters 2009. Our company, when it began in 1999, had high hopes for the future. That future is now.

We have closely witnessed the predicted rise in electronic and authentication-based transactions over the years actually happen. Each one of Cardinal’s core products offers merchants and banks valuable benefits and the latest in technology. The Universal Merchant Platform, Cardinal Centinel®, truly lives up to its tag name, enabling soon-to-be seventeen payment brands, and more coming soon, as the one and only single-solution technology of its kind. Cardinal MAX™, our mobile solution, had a successful 2008, as you’ll read about below, and looks forward to a fruitful 2009. ²IDENTIFI™, our authentication solution for banks and processors, has positively impacted businesses around the world, confirming that all of Cardinal’s products perform successfully in multi-language and international environments.

We feel proud to serve each of you as a Customer or partner. Happiest of holidays and cheers to a Happy New Year.

According to Internet Retailer, Mobile Commerce is quickly developing into the next big competitive frontier in e-retailing. As a businessperson, you understand how indispensible mobile devices are as part of our everyday lives, but you may still harbor questions about how your business can enter, and see immediate results from, this evolving channel.

As mobile marketing and sales capabilities take on a greater significance in 2009, what are the strategies to employ? Which strategies would work best for your business? And, are they already working for your competitors?

Who can help? Cardinal can. We have the answers to your mCommerce questions.

Our Cardinal MAX platform allows merchants to sell products direct to consumers through their mobile phone allowing your customers to quickly and easily complete a transaction. For example, you are a large catalog retailer (like one of our current clients). With MAX, your business can easily get functionality which allows a consumer to text in a product code or keyword seen in your catalog, then immediately complete the purchase from their mobile phone. You just turned your customer’s phone into a virtual point-of-sale. It’s really that easy.

Throughout 2008, Cardinal MAX has provided numerous Mobile Commerce retailers with functionality ranging from full commerce-enabled mobile sites to simple product searches. We have completed mobile customer reviews and ratings and enabled store locators and click-to-call functionality.

Cardinal MAX has also successfully launched SMS (text) based marketing campaigns on the behalf of retailers. The impact of the campaigns we launched was positive and immediate. Each campaign bolstered consumer’s awareness of mobile commerce while also increasing orders.

Want to learn how to attract new customers and bolster your relationship with your current customers with convenience-based mobile services? Generate buzz and, most importantly, increase sales in 2009 with the help of Cardinal MAX.

Contact Jaime Howard today and find out how quickly your business can go mobile. Email jhoward@CardinalCommerce.com or call 877-352-3444 x155.

Coming soon to Centinel® in 2009: