Did you Know... CardinalCommerce had a virtual makeover? See our new look at www.cardinalcommerce.com.
Increase your 2008 sales with new payment brands through Cardinal Centineltm!
With 2007 coming to a close and the focus shifting toward 2008, why not take a moment to reflect on your online sales goals for the year. [+/-] Read More 
Were they as good as you expected?
What could have made them better?
Here are six steps to improving your online sales and surpassing your sales goals in the upcoming year:
1. Make it easier for shoppers to find your site then find the right products on your site.
Shoppers typically look for gifts through an online search. Drive traffic to your online store by standing out in the crowd. By implementing Google Checkout, holiday gift givers can find products with a Google search and then buy it from you with Google Checkout. Online retailer Dazadi.com has found an increase in quality traffic to their website since implementing Google Checkout. Dazadi.com has seen a higher click-through-rate on their Google ads, thanks, in part, to the Google Checkout badge that now appears in their search results. You can also leverage the Google brand name since your site is easily identified through the badge as a credible and convenient place to shop.
2. Your Customers want security. Give it to them!
By enabling authentication programs Verified by Visa and MasterCard SecureCode through CardinalCommerce, you can provide your shoppers with the highest level of security. Visa and MasterCard reward merchants that are providing this highest level of security for their Customers. Receive fraudulent chargeback protection, a possible reduction in interchange rates, and open your online shop doors to an international market with less risk through authentication.
3. Tie promotions in with the ways your Customers want to buy.
Many retailers look to promotions and discounts when attempting to boost their holiday sales. Tie these promotions into payment brands, and you can grow your business with Customers that typically spend more, more often. Payment options like Bill Me Later work promotions into the payment process, such as Buy Now and Pay Later options. When you are able to offer a promotional way to pay, you can satisfy your Customers without discounting your merchandise.
4. Give your Customers choices.
Customers want choices and a personalized shopping experience. Give it to them. You always give your Customers the best products and service you can in your business. Why not provide them with the purchasing method that they choose? With Cardinal Centineltm you can satisfy every Customer by providing all the ways each individual decides to pay now and all the ways they will want to pay in the future. Tap into your Customers’ “spending money” in their PayPal account. Leverage the popularity of online banking and increase your average order value through eBillme. Cardinal Centineltm gives you, and your Customers, choices, helping you build your online business.
5. Go Mobile.
Leverage the popularity of text messaging and mobile internet through Cardinal MAXtm. This is the time of year that many people receive gifts of new technology. With Cardinal MAXtm it’s fast and easy to open the mobile channel to your Customers. New technologies are driving the growing mobile commerce (mCommerce) market that allows shoppers to buy from you through a text message, the mobile internet or an application on their phone. Literally putting the power to buy from you anywhere, anytime in the Customer’s hands drives impulse purchases and can help convert catalog listings and advertisements into a direct point-of-sale.
6. Sit back and enjoy your online sales growth!
Happy, loyal Customers spend more! You can always give your Customer something extra because the flexibility of Cardinal Centineltm allows you to add payment brands whenever they suit your growing business. You can perpetually add payment brands without the extra cost or work. Want the security of Verified by Visa and MasterCard SecureCode now and think your Customers may want options like PayPal and Google Checkout next year? Cardinal Centineltm is the answer.
Get a Head Start on the New Year and Increase Sales with New Payment Brands.
Enable the ways your Customers want to pay today with the ability to add the ways they want to buy from you tomorrow.
Contact us at info@CardinalCommerce.com
Your All-in-one Solution
You can give your Customers what they want: security and choices with CardinalCommerce’s all-in-one solution, Cardinal Centineltm. [+/-] Read More
Cardinal is the only single source from which you can access your choice of any alternative payment brand that fits your business model.
When you work with Cardinal, you receive the benefits of the only single source for enabling payment brands. Choose one or all of the most popular payment brands including Google Checkouttm, PayPal, Bill Me Later® and others, along with the 3-D Secure authentication programs Verified by Visa and MasterCard SecureCode. Just focused on securing your credit card transactions now? Offer 3-D Secure quickly and easily through Cardinal Centineltm, with the knowledge that the platform is flexible enough to add on additional alternative payment brands when your business is ready.
Your Customers want security online through authentication, and choices in how to pay through alternative payments.
With Cardinal’s Universal Merchant Platform, Cardinal Centineltm, you can always give your Customers want they want, a way to buy online safely and securely. Transactions using Visa and MasterCard’s programs cost less to accept and have been proven to result in orders with higher average order values. Customers want to use these programs when shopping online, and as a result of feeling secure, confident Customers have been shown to spend more. The benefits of Visa and MasterCard’s authentication programs, including interchange reduction and chargeback blocking, are real, and you can get them with the help of CardinalCommerce. You’ll receive fraudulent chargeback protection (per the rules of Visa and MasterCard), interchange discounts averaging 20 basis points, and your company can take more orders with higher values from more Customers.
Through the power of Cardinal Centineltm, we have taken the complexity out of enabling payment brands. The Cardinal Centineltm platform is quickly and easily integrated into your existing website infrastructure allowing you to maintain the relationships with your current service providers. Your IT staff is fully supported by Cardinal throughout the process, allowing the focus to be on your Customers, not on a lengthy, costly integration.
Focus on what you know best, your business. Let Cardinal do the rest.
Through a fast, easy and simple integration with Cardinal Centineltm, you can increase sales and margins with the alternative payment brands your Customers want. Contact us today.
MyECheck
Introducing MyECheck
With the holiday season upon us, many consumers are making their lists and checking them twice. What tops the wish list of your Customers when shopping online? [+/-] Read More
Ease, convenience, security and multiple payment choices.
Give them what they want through CardinalCommerce and MyECheck.
Have you ever been in a store, with your merchandise on the counter, and your wallet out to pay, only to be turned away from the register because the merchant doesn’t accept the payment brand you’d like to use?
More Consumers prefer to pay with check/cash than any other payment method in a brick-and-mortar store.1 Out of the need to capture these consumers in the online marketplace, alternatives payments like MyECheck were created. When you give Customers their preferred way to pay online, they will buy from you. When you give your website Customers the option to pay by an electronic check, you’ll have access more consumers than any other payment method.2
As a certified Check 21 provider, MyECheck creates check images that are accepted by banks as payment. The check images are cleared the same day or overnight, therefore facilitating faster funds clearing than credit cards, debit cards or ACH. MyECheck offers a comprehensive suite of echeck solutions including superior fraud protection and industry-leading tools like identity validation, funds verification and payment guarantee.
MyECheck can debit every US checking account, even accounts that ACH cannot debit.
Such accounts include accounts at many Credit Unions, S&Ls, small banks, brokerage accounts, business accounts and credit card check accounts. In fact, MyECheck provides you with access to more customers than other leading payment methods. With faster clearing and availability, risk is reduced, cash flow is improved and goods and services can be provided with added confidence.
Our patented merchant payment platform, Cardinal Centineltm, provides a fast, easy and simple integration of MyECheck. Cardinal Centinel is certified to the industry’s most trusted gateway providers, processors and acquiring banks.
If adding more Customers and more sales is at the top of your holiday wish list, contact CardinalCommerce today to enable MyECheck for your Customers.
(1) Forrester, 2007- 39% of consumers pay with cash/check in the offline space, followed in second by credit cards at 28%, then debit card at 28%, gift card 3% and other at 2%
(2) 88% of US adults have a checking account, more than any other alternative payment method online.
